This project was funded by the European Union’s COSME Programme (2014-2020).

Let's embrace the opportunities!

Content rules, we all know that. But there is more to it.

The digital revolution has a great impact on production, distribution and reception modes of media content these days. And, the need of listen and adopt to new habits, where consumers watch what they want, when they want, where they want is a fact. Also, the expectations are high in terms of consumption of media and content.

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The challenges are many and the transformations move fast. New business models are required and we need to cover new tech innovation and new market trends. To be honest - we can also say: let’s embrace new opportunities.

The Global Content Alliance (GCA) is a European Strategic Cluster Partnership which was formed in 2018 to promote internationalisation of its member companies in the field of “smart media” and especially around “live sport & entertainment” and “smart venues”. GCA focuses notably on renewing the “Live Experience” by creating a new offering of content formats, services and technologies that can address the new needs of audiences all over the world. 

We aim at building an innovative offer of content formats, technologies and services and aims at supporting SMEs in their internationalisation processes by intensifying networking, collaboration and knowledge-transfer on a European scale and beyond. 

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To reach our objectives, GCA aims to collaborate with new partners, including both European and International, in its future activities regarding the support of SMEs in internationalization processes. In and beyond Europe. 

Within the GCA internationalisation strategy the team will explore the market outside of Europe in countries such as 
USA, Canada, China and South Korea. 

All in the spirit of: media & entertainment.